Lauesen Pope posted an update 1 year, 5 months ago
Business owners who really like their branding images and logos can get tunnel vision when it comes to the need for updating. The truth is that branding can get old and stale and start to fail the business. It has to be bold, fresh, and presented differently every few years. If there is no change, the competition will have an edge over attracting new customers.
brand manager that is recognized everywhere is McDonald’s. Those golden arches have not changed, but the branding has for happy meals, dollar menus, and new products added to the offerings. Salads have not always been available there. Custom printing and branding had to be developed to introduce the items to the public. The same has been done most recently with the focus on different types of coffees and bakery items.
Nike is another example. Branding is developed for new lines, new athletes that advertise for the company, and new sports shoes. People will lays recognize the logo, but new branding renews interest in the company and all they have to offer.
Ways to Get New Branding Noticed
Promotional items, such as custom printed t-shirts or tote bags, are a great way to get exposure for new branding. The screen printing method will be best in this case because it is fast, cost-effective, and bold. New signs, banners, and brochures will also have a positive impact.
Be sure to update trade show displays. Have new displays printed for retail or grocery stores to capture attention for a new flavor or product.
printed duct tape works well for new potato chip flavors, cat food with a different texture, or new adhesives to keep dentures in place.
Get Professional Help
Once new branding is designed, digital and mail marketing is needed to make loyal and new customers aware of the changes. There are a few companies that offer all needed services under one roof. This makes branding easy, consistent, and comprehensive. From auditing the business website to designing a new brand, and from printing apparel to digital marketing, all the bases will be covered, all targeted audiences reached, and the business owner can focus on operating the business.
Do Not Forget
If there are no decals or graphics on company vehicles, this is a great opportunity to add them. The new branding can be advertised 24/7 with one payment. Once the graphics are installed, the branding goes mobile to be seen by thousands of people each day.